Black Friday, the notorious shopping extravaganza that sends consumers into a frenzy every year, is often synonymous with massive discounts, long lines outside stores, and digital shopping carts overflowing with unnecessary items. It's a day that seems to celebrate hyperconsumption, encouraging people to buy things they don't truly need. As we've become increasingly aware of the environmental impact of our choices, it's time to say "no" to the mass consumption frenzy that Black Friday represents.
The fashion industry is notorious for being one of the world's most polluting sectors. There are more clothes produced than can ever be worn, and in Belgium alone, an average of 15 kilograms of clothing is thrown away per person each year. These facts make it clear that we need to change our approach to consumption, especially when it comes to fashion.
At Tales by Solid, sustainability, local production, valorising craftmanship and fair prices are our core values. We've always been committed to giving back to society, not just on one specific day but throughout the entire year. We understand the importance of supporting local and ethically driven fashion brands while also making sustainable choices as consumers.
This is why we are embracing GREEN FRIDAY instead of Black Friday. GREEN FRIDAY represents a shift towards more conscious and sustainable shopping habits, focusing on quality over quantity. Various Belgian clothing labels have come together to offer alternatives to Black Friday, encouraging consumers to make more informed choices when it comes to their fashion purchases.
GREEN FRIDAY isn't about adding as many fast fashion items to your wardrobe as possible; it's about mindful buying. It's about choosing sustainable and high-quality clothing that you'll keep in your closet for years. It's about making a difference, not only for our planet but also for local and ethically oriented fashion brands.
As a sustainable brand, we typically don't participate in sales. However, this GREEN FRIDAY, we're making an exception because we believe it's essential to make ethical and sustainable fashion and homeware accessible to everyone. On November 24, you can enjoy an exclusive 15% discount on our entire range through our webshop. It's our way of reaching more people with our fair fashion and homeware message and introducing them to our products. We aim to increase our brand's visibility, allowing more individuals to make sustainable choices in their shopping habits.
We understand that Black Friday often involves major price cuts, demonstrating just how inexpensive most fast fashion production can be. The overproduction and mass consumption culture that Black Friday encourages isn't environmentally responsible, and it often results in low-quality, disposable clothing. What we truly need is sustainable clothing produced in an environmentally friendly manner, designed to be worn for a long time.
While some brands may donate a portion of their profits to charitable causes on GREEN FRIDAY, we do that throughout the year. Our profits consistently flow back to our artisan communities in Peru, rural India, and Kenya. We prioritize job security for our talented knitters, weavers, and artisans, ensuring that their main source of income remains stable.
On November 24, we're celebrating GREEN FRIDAY with a special offer: we offer a 15% discount on all products in our webshop, valid only for that day, no code needed as it will be automatically applied. We hope you'll join us in making more sustainable and ethical choices. Let's strive for a world where conscious and sustainable shopping is the norm, where quality trumps quantity, and where we respect both people and the planet. Thank you for your support of Tales by Solid and our community of dedicated and talented artisans.
BUY GOOD - DO GOOD - FEEL GOOD
As always, with love Tales by Solid